5 Benefits of Social Media for Business
As of early 2017, there are over 3 billion internet users - and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants and offer benefits that have made social media mandatory for businesses. Here are the top 5 benefits of social media for business: 1. Gain valuable customer insights Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand. Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions. With Hootsuite Insights, for example, you can gather information across all your social networks in real time—allowing you to gaug...